Just in time for the back-to-school season, Ohai.ai, an AI personal assistant platform led by Care.com founder Sheila Lirio Marcelo, is kicking off a new partnership with Instacart that will simplify and improve grocery shopping across the United States. The Instacart partnership will further Ohai.ai’s mission to revolutionize home and personal organization, alleviating the mental load for all households.

Thanks to an integration via Instacart’s Developer Platform, Ohai.ai users can now plan meals and add shopping lists directly to Instacart using Ohai’s AI virtual assistant, O, with whom they communicate via SMS and web. O can create meal plans, such as school lunches or easy weeknight meals, with guidance from the user on their family’s dietary restrictions and preferences. O can also turn meal plans into grocery lists and share lists with other family members for collaboration. Once O places all items from the list in the user’s Instacart shopping cart, the user can review and complete their purchase via the Instacart app or website.

According to research by the University of Georgia College of Public Health, when parents are overwhelmed and stressed, they resort to less ideal meals and feeding practices for their kids. As a parent and pioneer in the fam-tech space, Lirio Marcelo, Ohai.ai’s CEO and Co-Founder, understands that automated meal planning and online grocery shopping and delivery save time-strapped families precious hours each week, helping keep families on track to prepare healthy meals, even on busy, stressful days.

“Despite many innovative advancements and tools designed to solve the invisible load, we are still tackling the cognitive burdens families face, affecting their self-care, nutrition, and overall well-being,” said Lirio Marcelo. “At Ohai.ai, we are targeting the mental load, and through this partnership with Instacart, we can help address all the unseen labor that goes into planning meals, creating grocery lists, and shopping.”

As the AI industry continues to reimagine productivity, a joint June 2023 report from Grocery Doppio, FMI - The Food Industry Association, and Wynshop reported that grocers plan to increase spending on AI technologies by 400% before 2025.

"We understand that the daily question of, 'What's for dinner?' can often feel daunting, and we believe that smart AI integrations can help remove this seemingly big task from your daily to-do list," said Brandon Leonardo, Co-Founder and Vice President of Engineering at Instacart. "Ohai.ai’s collaboration with Instacart provides healthy, inspiring AI-generated meal plans and enables families to tackle grocery shopping together."

In addition to this partnership, as the company continues to expand offerings to all households and users, Ohai is rolling out new products and features, such as to-do list management and email summarization.

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